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| Plenty of action at the rear at Primo Energy Northampton International Stadium |
"Pr1mo Energy Drink have announced increased branding of
Northampton International Raceway for the remainder of the 2014 season,
including a slight change of name for the venue.
New directors visited the Brafield venue during March’s
opening meetings and the raceway will be known in future as Pr1mo Energy
Northampton International Stadium, with increased advertising across
Northamptonshire designed to promote racing at the historic venue to a new
audience.
The rebranding is the brainchild of new Pr1mo company
directors Jonathan Dick, Peter Willey and Justin Cox, plus Italian
representative Antonio Fellatio and even backing from Australian touring car
legend Dick Johnson. Willey said in a
statement released on April 1st: “We feel the rebranding of the stadium to
PENIS will give us a stiffer presence in the local community and prick the
conscience of existing race fans and newcomers alike as to the excellent action
present at the venue.”
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New developments at PENIS include a new erection on the
back straight to keep spectators dry, a new food and drink outlet entitled the
PENIS Bar and new championships to be fought out including the Cock of the
Midlands Championship and the Gold PENIS Trophy – formulas to be
announced. The first title however will
be for the BriSCA F2s when Autospeed visit for the Good Friday meeting, when
the Final will be for the Purple Helmet Trophy.
Johnson will also have cars from his illustrious career
on display at the venue in the summer.
“I hope it won’t be too hard on my tight schedule” Johnson commented
ahead of these special appearances.
More info will be available when the new PENIS branding
is launched at the Banger World Series round on Sunday April 6th"
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